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Round 1 · Live
Beta · 100 brands · Round 1

Grade
my brand.

Drop your handle and website. About ~5 minutes. We'll show you what your category sounds like — and where you stand in it.

@
About ~5 minutes·No login·Private results
Brands graded
27
Round 1 · Beta
Behavioral events
8M+
Identity-linked signal
Proprietary datapoints
150M+
Across the Signal Graph

Three postures. One winner.

Most tools live in the first two.

01 — Broadcast
Talk at them.
Paid media. Hero spots. Influencer drops. Loud, expensive, one-way.
02 — Listen
Eavesdrop on them.
Sentiment dashboards. You watch what's already said. Useful, but passive.
03 — Invite
Invite them in.
Real customers, real passion, real participation. You own the relationship — and everything it produces.
Rocky is working

Grading @yourbrand.

About ~5 minutes — stick around, it's worth the watch. Prefer to step away? Close the tab and we'll email your grade the moment it's ready.

1
Verifying brand identity
web · about · positioning
2
Scanning the last 90 days of organic conversation
TikTok · Instagram
3
Cross-referencing the Signal Graph
matching creators in your category
4
Decoding your category
narrative · rituals · voice
5
Listening to your videos
transcripts · visual cues · cover frames
6
Reading the language patterns
repeated phrases · creator voice · category drift
7
Building your report card
grade · evidence · what's next
Working 0:00
Live · Signal Graph READING · 90 days of organic creator posts
 
@yourbrand
Run · now
Formless Beauty
"Identity-fluid beauty for the texture-first generation."
Brand posts
~17/wk
Organic creators
Posts about you
All metrics last 90 days.
audio + visual analyzed
B+
Brand grade
You're catching. The hard part is keeping the wave.
rewriting the read…
Central finding
Limited signal
Where the heat is
Your channels
Deep ER on your owned channels
Organic creators in the wild
Deep ER on unpaid creator posts
Rocky creators
Deep ER on Rocky creator content
Deep ER weights saves and shares — the behaviors that predict purchase — far above likes.
The rhythm gap
Category creators post about brands like yours
every other day
vs.
You post about yourself
about once a week
Your category, decoded.
Where your brand's words and your category's words don't match.
What Rocky turns this into

Four concrete outputs.

01 · Creator map
Know who's already making the proof.
Rocky finds and maps the creators already posting about your brand or category — the people already doing the work. The map is yours from day one, even if you've never met them.
60+
Real creators identified
in your first 90 days
02 · Licensed content + briefs
Turn the strongest posts into brand assets.
License the best creator posts to use on your channels — full rights, your calendar. Then brief more creators around the angles the audit shows are already working. Not a campaign you spin up. Behavior you already see, run on purpose.
03 · Learning loop
See what actually spreads.
Every test shows which creators, messages, and formats actually move people — and which ones don't. Each brief sharpens the next. The community gets more useful the longer you build it.
100K
Creator posts on Rocky
and growing weekly
Data showing what actually spreads
Track this over time

This is a snapshot.

Rocky can re-grade the brand monthly and show whether the signal is moving.
Next move
You're catching.
Let's own it.
Thirty minutes with Jim and Jeff at Rocky. We'll walk through the campaign brief for your brand and what a Rocky engine costs at your scale.
You'll walk out with
A campaign brief built around your gap
Named creators ready to activate
Projected Replacement Value at your scale
A clear yes or no on Rocky fit
Not ready? Get this report monthly. We'll re-grade you and flag movement.